Last updated: August 2, 2026
Sunrise Lake Holdings, LLC, doing business as Sunrise Lake Family Campground ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website sunriselakefamilycampground.com, make a reservation, or stay at our campground in Leroy, Michigan.
Please read this Privacy Policy carefully. By using our website or providing your information to us, you agree to the collection and use of your information in accordance with this policy.
We may collect the following types of information when you interact with our website or our campground:
Personal Information You Provide: When you make a reservation, sign up for our newsletter, or contact us, you may provide us with your name, email address, phone number, mailing address, payment information, vehicle details, and any other information you choose to share.
Reservation Information: Information related to your stay, including dates of stay, campsite preferences, number of guests, pet information, and special requests.
Automatically Collected Information: When you visit our website, we may automatically collect certain information about your device, including your IP address, browser type, operating system, referring URLs, pages viewed, and the dates and times of your visits. This information is collected through cookies, server logs, and similar technologies.
Emergency Contact Information: Monthly guests are required to provide emergency contact information. This information is kept strictly private and is used only in the event of an emergency or when requested by law enforcement.
We use the information we collect for the following purposes:
• To process and manage your reservations and payments
• To communicate with you about your stay, including pre-arrival instructions and campground updates
• To send you newsletters and promotional materials, with your consent
• To improve our website, services, and guest experience
• To comply with legal obligations and enforce our campground rules and policies
• To protect the rights, property, and safety of our guests, employees, and business
We do not sell, trade, rent, or otherwise transfer your personal information to outside parties for their own marketing purposes. We may share your information in the following circumstances:
Service Providers: We engage trusted third-party companies to assist us in operating our website and conducting our business. For example, our reservation system is powered by Campspot, and your booking information is processed through their secure platform. These service providers are contractually obligated to protect your information and use it only for the specific services we request.
Legal Requirements: We may disclose your information if required to do so by law or in response to valid legal process, such as a court order, subpoena, or law enforcement request.
Protection of Rights: We may disclose information when we believe it is necessary to protect our rights, property, or safety, or that of our guests, employees, or others.
All payment transactions are processed through secure, PCI-compliant payment processors. We do not store your full credit card number or CVV code on our own servers. When you make a payment, your financial information is transmitted directly to our payment processor through encrypted connections.
We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Emergency contact information is retained for the duration of your stay and securely disposed of thereafter. Reservation records may be retained for our business and tax records in accordance with applicable laws.
We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security of your data.
You have the following rights regarding your personal information:
• Access: You may request a copy of the personal information we hold about you.
• Correction: You may request that we correct any inaccurate or incomplete information.
• Deletion: You may request that we delete your personal information, subject to any legal retention requirements.
• Opt-Out: You may unsubscribe from our marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us directly.
Our website and services are intended for general audiences. We do not knowingly solicit or collect personal information from children under the age of 13. If you believe a child under 13 has provided us with personal information without parental consent, please contact us, and we will promptly delete such information.
Our website may contain links to third-party websites, including our booking partner Campspot and our partner RVshare. We are not responsible for the privacy practices or content of those websites. We encourage you to review the privacy policies of any third-party sites you visit.
We reserve the right to update or modify this Privacy Policy at any time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we protect your privacy.
If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Sunrise Lake Family Campground
15230 KS Spencer Rd
Leroy, MI 49655
Email: contact@sunriselakefamilycampground.com
Phone: (231) 515-9626
